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The new year is upon us and it arrives with a new era for Burnley, who announced at Hogmanay that there is a turning of the tide at Turf Moor.
US firm ALK Capital has acquired a majority stake in the Premier League club and comes in with great promise and even greater ambitions.
But who are the new responsible? And what do they want with Burnley?
Let’s take a look and find out.
So Velocity Sports Partners, the sports investment arm of ALK Capital, now owns 84% of Burnley FC. The £ 200 million investment is your first foray into UK sport … but who are these new American overlords really?
his website He describes them as a cutting edge investment company with a particular focus on sports and technology. They claim to be ‘sports, finance and investment professionals’ with ‘experience in high-level operational positions involved in high-profile investments, risk management, business operations and restructurings.’
They seem to know their soccer, or soccer, so to speak. Not long before taking over Burnley, they invested significantly in emerging exploration software platforms like AiScout and Player LENS.
Moneyball Burnley? Let’s have it.
All right, I know what you’re thinking. Forward-thinking American investment firm at the forefront of technology in soccer … what the hell do they want with Burnley? I mean, they’re not exactly the hippest football clubs …
However, they scratch below the surface and it seems they have done their research. They are a Premier League team with plenty of room for growth – their average position since their promotion from the Championship has been 12th, despite having one of the lowest salary bills in the division.
Interestingly, only Sheffield United, West Brom, and Leeds have lower salary bills than the Clarets (according to Spotrac), and that doesn’t account for all summer transfers, so Leeds’ big acquisitions may even have pushed Burnley into wage decline. zone.
They regularly get over their wait and there is certainly a feeling that they can consistently compete for Europe if Sean Dyche is given the online resources with his rivals.
They also have a lot more going for them: a category 1 academy and a proud history, having won the top flight twice in the past.
The acquisition cost £ 200 million, just a fraction of what it would have cost to acquire a majority stake in one of the big brands in English football, but there is the potential to increase its value and eventually get a great return on investment if They sell the club years in the future.
So yeah … maybe not as crazy as it sounds.
Sean Dyche is the longest-serving Premier League coach by some distance. Appointed in May 2012, his reign has lasted more than twice as long as 16 of current top-flight bosses.
And it’s going to stay that way under the new ownership, apparently.
Adding to the feeling that the new bosses have done their research is a report from Forbes which he claims they have already given Dyche assurances that he is key to the club’s future success.
They seem to want to maintain the spirit of the club that has become a source of pride during their four and a half seasons in the top flight, and Dyche is seen as the last pillar of that continuity.
The hard-core boss was frequently at odds with outgoing president Mike Garlick and his reluctance to invest in gaming equipment. With the shiny new board ready to keep it in play, we might have a couple of interesting transfer windows ahead of us.
ALK is run by Wall Street guru Alan Pace, who has become the new chairman of Burnley.
He is described by the Burnley Express as “an accomplished leader in sports and financial services with more than 20 years of Wall Street experience overseeing multi-million dollar divisions and 10 years in sports management.”
Despite the connotations of his name, Pace likes to keep a low profile, and has stressed that there will be no rush to reach the top of English football. However, he believes that English football needs to think ahead and over time he plans to change the way Burnley does things, starting with his recruiting.
He told the Daily mail: “What you will learn from us is that we under-promise and over-deliver. The last thing we want to do is come here and say ‘We will spend £ 30 million on the window, we will be in the Champions League in five years. We are here to work hard. and there will be some cool things along the way.
“There is an evolution on the sports technology side and it really is time for football to start going a little further. When you look at the data and the analytics, it doesn’t require someone to have worked 30 years as a scout. There is a bit of a little to live in the past. “
… but with that being said, we may see some January signings, depending on Lancashire Live.
Burnley has plenty of freedom to do whatever he wants in the transfer market without having to worry about FFP, given his enviable low salary bill and expenses, so if they want to get stronger in the window, then the floor is theirs.
Lancashire Live says the new owners are prepared to sanction a transfer or two if Dyche decides he needs the reinforcements, but his preference is to settle in, so it may be summer before we see the real impact of the acquisition on the field.