WFT is to unveil new nickname on February 2nd

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ASHBURN, Va. – The Washington Football Team will announce its new name ahead of the Super Bowl, almost 19 months after dropping the old one. But team president Jason Wright said it will not be one that became an early favorite on social media.

The team announced Tuesday that it will unveil its new name on February 2, 11 days before the Super Bowl. During a podcast in September with ESPN’s Adam Schefter, WFT co-CEO Tanya Snyder confirmed that the last eight candidates were Armada, Presidents, Brigade, Redhawks, Commanders, RedWolves, Defenders and Football Team.

These names had previously been revealed, but some team staff said it was not an official list. On the podcast, Schefter asked Snyder if it was the candidates, and she replied, “Yes.” But Wright wrote on the team’s website on Tuesday that even though Wolves – and RedWolves by affiliation – were fan favorites, they would not work because of other teams’ trademarks.

“We did not want to go down a route that could be fraught with legal obstacles,” Wright said in his President’s Brief. “The prospect of many years of litigation was not something we wanted you, our fans, to bear when you start embracing a new brand.”

Washington joined the Football Team for the past two seasons after announcing on July 13, 2020 that it would drop the mascot name it had used since the team was formed in 1932. The franchise began playing in Washington five years later and had fought back. public pressure earlier to change the name. After protests and several discussions in the spring of 2020 combined with pressure from sponsors, the team investigated rebranding. Wright was hired in August 2020 to help spearhead the name change. The team will still have burgundy and gold as a color scheme.

“We’re moving forward, and that’s what the rebrand is all about,” said senior adviser Doug Williams, who has been with the team as a player and executive for 11 years, during an episode of “Making the Brand” on the team’s website. “I can not wait to see the team on the field and the fans in the stands with rebrand on. It will be nice.

“It’s a clean uniform … I believe in clean uniforms. You just got the number and the uniform stripes around your shoulders, and that’s it. It’s going to be a nice uniform.”

Washington general manager Martin Mayhew, who also played for the team, said of the uniforms during the show: “They’re really clean, really crisp. They look cool, so I think fans will be really excited about how the new uniforms looks.”

When the first news was announced about dropping the old name, Washington coach Ron Rivera said the team wanted to include the military in the new one. After a course that included focus groups, it is uncertain whether it is still desired.

“Although we understood that it would be an almost impossible task to choose a name that all our fans would identify with as their first choice,” Wright wrote, “we are very excited about our final choice, which matches ours. values, continues. Our rich history, represents the region and, most importantly, is inspired and informed by you, our fans. “

Washington was the first team in the four major North American professional sports leagues to drop Native American images after national discussions about race. The Major League Baseballs Cleveland franchise followed suit and adopted its new nickname, the Guardians.

Information from the Associated Press was included in this report.


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