The NFL broadcasts the first responsible bet PSA Thursday

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The NFL Releases Its First Public Service Announcement on Sports Betting Under Dallas Cowboys Vs. New Orleans Saints game Thursday night.

The straightforward 30-second PSA shows retired coach Steve Mariucci emphasizing the NFL’s core message of responsible play: “Stick to your game plan. Always play responsibly.”

“Getting the tone where you get people’s attention so it’s not just lost in the stream of TV commercials, but also having a clear, supportive tone was important,” said Chris Halpin, NFL chief strategy officer and growth officer who leads overseeing the league’s access to sports betting, ESPN reported.

Halpin initially said PSA will be aired once during game broadcasts, but the frequency may vary and new versions will be introduced ahead of the playoffs. It has not been decided whether a PSA for responsible play will be shown during the Super Bowl.

The PSAs in the game are part of the NFL’s overall initiative to build a safer ecosystem for sports betting in the United States. In October, the league announced a $ 6.2 million three-year partnership with the National Council on Problem Gambling. It is the largest grant ever to the Washington, DC-based nonprofit organization founded in 1972. The partnership includes the operation of ResponsiblePlay.org, a website that the NFL encourages players to visit to learn about responsible betting and problem gambling.

This is the first NFL season in which commercials for sportsbooks have been aired during matches. The NFL set a cap on six sports betting ads per game. games, and Halpin said the response from fans to the commercials so far has been “neutral.”

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