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In addition to Neymar, Griezmann and Aguero, new faces come to embody the Puma football range. Maddison, Saint-Maximin: the next generation?
We obviously knew Neymar, Griezmann, Aguero or even Giroud and Umtiti, but here are new faces appearing in the communication strategies of Puma Soccer. On the occasion of the launch of the collection between BALR and Puma but also of the City pack imagined by Jok’Air and Unisport, the German brand has chosen to highlight James Maddison, the Leicester City player and Allan Saint-Maximin, former striker from Nice and today at Newcastle United. A strong choice since last year it was the number 7 of Barça who embodied this collection, but which above all shows that today it is necessary to diversify its offer and bring diversity to the players who embody the campaigns.
Like Jadon Sancho and Marcus Rashford at Nike who are now regularly featured in the brand’s communications and who have benefited from exclusive pairs of crampons lately, the youth seems to want to impose itself among equipment manufacturers. Maddison, Saint-Maximin, Sancho, Fati, Gnabry, Werner. Regardless of the equipment suppliers, the strategy seems the same and the young players now come to support the great ambassadors of always such as Griezmann, Neymar at Puma, Pogba, Messi at adidas and CR7 and Mbappé at Nike.
Determined to bet on the future and imagine the aftermath of today’s muses, Puma Football could therefore increasingly involve these two new faces in highlighting the Future range. While the Ultra benefits from a good exposure thanks to the aura of Griezmann, the Future embodied by Suarez seems slightly behind and the arrival of these two nuggets could allow to redistribute the data a little. If by any chance Neymar were to join the ranks of the Future range, he would then be associated with young players full of the future who could destine to be the great ambassadors of tomorrow.