Sponsor sues Jaguars in the wake of Meyer’s firing

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JACKSONVILLE, Fla. A roofing company in Georgia is suing the Jacksonville Jaguars, claiming a breach of contract because the team would not allow it to withdraw its sponsorship deal after head coach Urban Meyer was fired.

The company, RoofClaim.com, also claims it does not want its brand associated with being the main sponsor of Sunday’s home game against the Indianapolis Colts due to the movement on social media of disgruntled fans planning to wear clown clothes to the match. show their frustration over Jaguar owner Shad Khan.

The lawsuit, filed in district court Thursday in Duval County, claims more than $ 30,000 in damages. The company had signed a four-year sponsorship deal with the Jaguars, in which it agreed to pay $ 2.51 million. It has already paid $ 300,000.

The Florida Times-Union newspaper first reported on the lawsuit, which alleges breach of contract because defendant did not provide the full scope of marketing outlined in the agreement throughout the regular season. Even if it provided these marketing opportunities, Defendant has created such a toxic environment around its brand that the promised “brand mix” has become a nuisance to RoofClaim.com, the lawsuit claims.

A Jaguars spokesman issued a statement saying they received the complaint, but that “it is unfounded and unprofitable and contrary to the very terms that RoofClaim.com negotiated in its sponsorship agreement earlier this year. We will exhaustively protect our interests in this means something to every turn. “

The lawsuit claims that RoofClaim.com’s primary interest in a sponsorship deal was Meyer, specifying that any deal should be linked to Meyer’s tenure with the team. The lawsuit claims that RoofClaim.com met with the Jaguars on December 16, the day Meyer was fired, and said they wanted to terminate the sponsorship deal “because of the damage any further affiliation would have to RoofClaim.com’s brand.”

However, there does not appear to be a provision in the sponsorship agreement to terminate the deal if Meyer was fired before the end of the third year of the contract, to which a lawyer for RoofClaim.com attached a copy of the lawsuit.

Under the terms of the agreement, which began on August 15, 2021, RoofClaim.com has the option to terminate the agreement if Meyer ceases to be the head coach between the final match of the third contract year (ending after the 2023 season) and March 1. 2024 by giving Jaguar’s written notice within 30 days of the announcement that Meyer would no longer be coach.

The trial is seeking a jury trial.


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