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Former Nike ambassador, Raphaël Varane is now the new face of Puma Football’s Ultra range. #bootsmercato.
We felt it coming for a few months already, it is now official: Raphaël Varane is involved with Puma Football. He, the former muse of the Nike Tiempo Legend, switches to the equipment supplier with the leaping feline and will wear the Ultra 1.1. A strong choice for the defender of Real Madrid and the France team and a rookie of choice for the German brand.
Raphaël Varane will now wear the Puma Ultra!
It was on September 17 that Raphaël Varane wore Puma crampons for the first time, or at least for the first time in front of cameras and photographers. While since his debut at RC Lens, he had always worn the Tiempo Legend range and its leather upper, it switches to Puma’s speed silo and its upper made of kevlar and carbon fibers. A choice that is obviously not trivial for one of the fastest defenders of modern football. ” Raphaël Varane is a fantastic signing for us, souligne Johan Adamsson, Global Director of Sports Marketing and Sports Licensing chez PUMA. He has accomplished so much at just 27! Technically very talented, fast and powerful as a person, he is considered today as one of the best defenders in the world. »He continues.
How it started / How it ended pic.twitter.com/URV09Am8Ze
— footpack. (@footpack) February 18, 2021
If the choice of his new equipment supplier and the model worn are of course not a surprise since he has been training with it for nearly six months, its officialization gives a little more strength to Puma Football’s strategy of conquering players. The signing of Neymar had already laid the groundwork for this, that of Raphaël Varane confirms the good form of Puma in Sports Marketing. “I am delighted to be joining the PUMA family at this point in my career which coincides with a very exciting time for the brand” says Raphaël Varane. “PUMA seemed like a natural fit… I am so very happy to join the home of some of the greatest players in football history. I think we share many common values, especially in terms of sustainable development, where PUMA’s ambitions open up prospects for moving forward together on fields that go beyond football. “
So who will be next?