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2020 has been the craziest year when it comes to player sponsor changes. The proof with those who made the news.
Andre Pierre Gignac :
adidas > Charly Futbol
It was at the start of 2020 that the first change of sponsor was formalized. Far from Europe, it was in South America that it took place and it concerns a Frenchman in the person of André-Pierre Gignac. He, the adidas ambassador for several years, has in fact associated with the Charly Futbol brand and now wears the crampons of the Mexican equipment manufacturer.
Very present on the other side of the Atlantic and especially on jerseys, this brand thus achieves an excellent marketing coup by paying for the services of one of the best players in the championship. A few days later, APG received a pair of signature crampons. Enough to sit at the same table as CR7, Messi, Mbappé, Sancho who also benefit from this privilege from their sponsor.
adidas > New Balance
Young Arsenal prodigy, Bukayo Saka could well be one of the faces of tomorrow for New Balance football. While many players have tested the American brand’s crampons, the Gunners’ number 7 continues to wear the Furon v6 game after game. A strong choice of course and which clearly proves the ambition of NB Football for an impactful return to our favorite sport.
Nike > Puma
This is obviously THE transfer of the year, all equipment manufacturers combined. In total secrecy and to everyone’s surprise, Neymar left Nike to join Puma Football last September. A strong choice on the part of this athlete who had been chosen as the successor to CR7 as the face of Nike’s communication and who finally had to bow to the outbreak of Kylian Mbappé.
Now a Puma ambassador, Neymar now wears the Future Z and its Teaser Edition colorway but had previously sported a King Platinium which inevitably recalled the historical heritage of this pair of crampons worn by Pelé, Maradona or Eusebio in the past.
Without contract > adidas
Since his return to the field, Florian Thauvin has not been idle from a crampons point of view. After landing with a pair of Wizwedges and then testing the Puma Ultra in its prototype version before wearing the Mercurial Vapor 13 and its Neighborhoods colorway for almost two months, it was with adidas that he finally extended his partnership. Previewed with the X Ghosted.1 at first, he now plays with the Nemeziz.1 and seems to have become the adidas ambassador he was once again.
Mesut Ôzil: adidas> without contract
Since the start of the year, there have been many changes of sponsor. In the case of Mesut Özil, the break with adidas is official but today he finds himself without an official equipment supplier. Enough to have the opportunity to wear the crampons he wants and have the time to launch his brand.
Nike > Puma
The impact of Puma’s presence as a club’s outfitter has once again done wonders for Manchester City. Like many before him, Fernandinho therefore gave in to the advances of the German equipment manufacturer to join PUMAfam. He who previously played in Nike is now a player.
adidas > Nike
Presnel Kimpembe’s crampon year has been anything but a long quiet river. Former adidas ambassador and in particular the former muse of the Glitch a few years ago, Presnel Kimpembe finally became a Nike player for several months after having masked the three adidas stripes on his crampons. Well, almost a Nike player. Indeed, while the player uses Nike Football crampons on a daily basis and in particular the Mercurial Vapor 13, he does not yet seem to be under contract with the American firm.
Steve Mandanda :
Nike > Puma
Formerly an ambassador of uhlsport on the hands and of Nike on the feet, Steve Mandanda has also succumbed to the advances of Puma Football to become a new ambassador for the brand via the Future range. Now in Puma from head to toe, the goalkeeper of the France team has received a financial proposal that he could not refuse, notably explained to us Thomas Bouvrande, general manager of Uhlsport France.
Puma > Nike
Face of Puma’s One range but also of the King Platinium, Romelu Lukaku could almost appear as a collateral damage to the arrival of Neymar at Puma and the replacement of the One by the Ultra. In a schedule close to that of the signing of the Brazilian, the Belgian international has indeed suddenly turned to Nike and now wears the Mercurial Vapor 13 of the American brand.
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Players who could change sponsor in 2021
Kyle Walker :
Nike > Puma
Like Fernandinho and Mandanda, Kyle Waker is also a witness to Puma’s profitable strategy within his clubs under contract. He who seemed assimilated to Nike until the end of his career could not resist Puma’s proposal and now wears the Ultra. With these two arrivals, Manchester City confirms its status as an English club where Puma is most present, as we already saw in our infographic on the studs of the five major championships in Europe.
adidas > Puma
By signing Neymar, Puma has obviously achieved a nice marketing coup but also offered itself enormous credibility. One of the first effects of this signing was the signing of young Kais Ruiz-Atil at the German brand. Great hope of football, the former Lyon and Barcelona had been associated with adidas since the age of 12 and it is therefore a nice catch that Puma achieves. A fine bet on the future.