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New Balance unveils yet another new color, the third in just 10 days! This time, let’s go white with the Sweet Chaos pack.
If you actively follow footpack news, you certainly did not miss the Pharaonic March of New Balance. Indeed, after losing the sponsorship contract with Liverpool, it was believed that the American brand wanted to minimize its presence in football to focus on other sports. But it is not! A few weeks after this important change, New Balance does not cease to speak. Between the signing of Saka, the partnership with AS Roma, the release of the new Furon 6+ as well as the new color of the Tekela, the American firm is releasing its third pack in just 10 days!
“Sweet Chaos”, a limited edition colorway.
But where will New Balance stop? After the release of its “Leather Pack” with leather shoes, less than a week ago, the brand is outbid by today unveiling a new completely white color with a few reflective silver tones for its two silos.
Inspired by the idea that pressure is a privilege, and chaos is fun.
The brand wants to highlight players who love the noise and excitement of scoring a goal. On the technology side, there is obviously no modification since the Furon 6+ has just been unveiled and the new Tekela is only a few months old. We therefore find a refined color certainly, but with a very successful design! It remains to be seen now if the different muses of New Balance will wear its new models. Who from Mané or Saka will highlight this color? Unless these new pairs find themselves at the feet of a certain Sterling, which has been announced for several days on the side of the American firm. In any case, it will be necessary, of course, to look at the side of the Premier League!